A similar cut in Japan (effective August 11) will take the system from ¥25,000 (around $317) to ¥15,000 ($190).
The steep profit reduction isn't Nintendo's only glaring concern, as the company couldn't regain investor confidence after announcing the Wii U at E3 and its stock currently sits at five-year lows.
For the first quarter ending June 30, Nintendo saw its net sales cut by half from the same period last year to ¥93 billion ($1.2B), causing a ¥38 billion ($489M) loss in operating income, with a net loss for the quarter staying relatively even to last year's at ¥26 billion ($334M).
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