Spike TV & GT.com Partnering with EA for E3 2011 Coverage

In addition to NintendoFuse’s E3 coverage, live from the showfloor, there are many other options to stay connected. EA and Spike TV have come together to provide an exclusive live broadcast of EA’s showcase event with “Gamechangers: EA 2011 Preview.” If you are not able to watch on Spike TV, GameTrailers.com will provide a live stream online. Check out the official press release below.

THE GAME IS ABOUT TO CHANGE! EA AND SPIKE TV COME TOGETHER FOR EXCLUSIVE LIVE BROADCAST OF EA’S 2011 E3 SHOWCASE EVENT WITH “GAMECHANGERS: EA 2011 PREVIEW”

One-Hour Special Premieres Live, Coast-to-Coast and Commercial Free on Monday June 6 at 3:30 PM ET / 12:30 PM PT.

New York, NY, May 24, 2011 – Spike TV, the #1 network for video game programming, today announced that it is working with leading game publisher Electronic Arts Inc., (NASDAQ: ERTS) for an exclusive live, commercial-free telecast of the company’s 2011 showcase event at the Electronic Entertainment Expo (E3), the gaming industry’s leading trade show.

Broadcasting from the Orpheum Theater in Los Angeles, Gamechangers: EA 2011 Preview, premieres live nationwide Monday, June 6 at 3:30 PM ET/12:30 PM PT.

During the hour-long broadcast anchored by GTTV host Geoff Keighley, EA CEO John Riccitiello and the company’s development teams will unveil exclusive, world premiere demos and trailers for EA’s biggest releases for 2011 and beyond. Viewers will experience an explosive, never-before-seen demo of Battlefield 3™, travel across the galaxy for a look at Commander Shepard’s final voyage in Mass Effect™ 3, hit the pitch for a first look at FIFA Soccer 12, discover what’s new in Madden NFL 12, shred the mountains in the world premiere look at SSX™, experience the high-speed thrills of Need For Speed™ The Run and hear breaking news about other unannounced projects now under development at EA.

“EA and Spike share a valued publishing relationship and we can’t wait to exclusively broadcast the company’s E3 lineup with our reach of 99.4 million homes across America,” said Kevin Kay, president, Spike TV.

In addition to the exclusive live coast-to-coast broadcast on Spike, MTV Networks’ GameTrailers.com, MTV.com and EA’s EA.com will provide a live, high-definition video stream on the Internet of Gamechangers: EA 2011 Preview, powered by the global Akamai HD Network platform. The live stream will be viewable on a record number of platforms, including Facebook, iPhone®, iPad™ and other mobile devices.

“Gamechangers is an incredible showcase of EA titles for every platform – consoles, PC, handhelds, tablets and smart phones,” said John Riccitiello, CEO, Electronic Arts. “We are thrilled that Spike TV and MTV Networks will broadcast the news about Battlefield 3, Star Wars™: The Old Republic™, FIFA Soccer 12 and other EA blockbusters to millions of gamers around the world.”

For a sneak peek at many of the EA games set to be revealed during Gamechangers: EA 2011 Preview, tune into the E3 preview episode of GTTV with Geoff Keighley, premiering Thursday, June 2 on Spike.

The exclusive live broadcast of Gamechangers: EA 2011 Preview is a key part of Spike’s largest-ever commitment to video game coverage at E3.  Spike, home to the annual Video Game Awards, the biggest night of the year for the game industry, plans to deliver more than 20 hours of live E3-related programming across multiple platforms – including television, online, Facebook and mobile – from a new, state-of-the-art HD studio at L.A. Live in downtown Los Angeles, CA.  Spike and GameTrailers.com will unveil the biggest games of E3 before any other network with breaking news, live demonstrations, world premiere trailers, in-depth interviews and expert analysis.

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Nintendo and JetBlue Partnering for a Nintendo 3DS Experience

Nintendo and JetBlue Issue a Boarding Call for Fun

Nintendo 3DS Grandstand Will Keep Travelers’ Spirits Soaring

REDMOND, Wash.–(BUSINESS WIRE)– Nintendo of America and JetBlue are teaming up to give air travelers some hands-on time with the new Nintendo 3DS™ system, which lets users enjoy video games and other entertainment in 3D without the need for special glasses. Passengers who visit JetBlue’s award-winning Terminal 5 in New York’s John F. Kennedy International Airport between April 22 and May 30 will have access to an interactive Nintendo 3DS grandstand where they can play games, enjoy 3D photos and videos, and participate in daily prize giveaways. Reflecting the two companies’ shared commitment to delighting consumers, Nintendo and JetBlue aim to deliver a new dimension of entertainment for travelers of all kinds.

JetBlue’s Terminal 5 at JFK is already known as a special location, featuring more than 40 food and retail outlets that provide a fun, relaxing atmosphere for busy travelers between flights. The addition of the Nintendo 3DS grandstand will give visitors a chance to sample a variety of games, including Pilotwings Resort™, Steel Diver™, nintendogs™ + cats, Super Street Fighter® IV 3D Edition from Capcom, LEGO® Star Wars® III: The Clone Wars™ from LucasArts™, Asphalt™ 3D from Ubisoft and Madden NFL Football from EA SPORTS. Participants can also use the system to take 3D pictures, play with eye-popping AR Cards and try out built-in software such as the Mii Maker™ application, which lets users create customized Mii™ characters. Nintendo Brand Ambassadors will be on hand to guide people as they try out Nintendo 3DS games and features. Additional sampling opportunities will be available at Gate 10 of the JetBlue terminal for passengers waiting to board.

“Experienced air travelers know the value of portable entertainment,” said Charlie Scibetta, Nintendo of America’s senior director of Corporate Communications. “By teaming with JetBlue to bring Nintendo 3DS demo stations into JFK airport, we will give consumers an especially fun way to pass the time while they wait to board their flights.”

“JetBlue’s T5 at JFK has delivered a superior ground experience since day one, with great shops, restaurants and entertainment,” said JetBlue Director of Concessions Mitch Nadler. “We are always looking for exciting and innovative ways to entertain our customers. Through this partnership, we have succeeded again by giving our JFK customers a chance to experience Nintendo’s amazing 3D technology.”

The Nintendo 3DS system launched March 27 in the United States at a suggested retail price of $249.99.

Remember that Nintendo 3DS features parental controls that let adults manage the content their children can access. For more information about this and other features, visit http://nintendo3ds.com.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.5 billion video games and more than 577 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.

About JetBlue Airways: New York-based JetBlue Airways has created a new airline category based on value, service and style. In 2010, the carrier ranked “Highest in Customer Satisfaction Among Low-Cost Carriers in North America” by J.D. Power and Associates, a customer satisfaction recognition received for the sixth year in a row. Known for its award-winning service and free TV as much as its low fares, JetBlue offers the most legroom in coach of any U.S. airline (based on average fleet-wide seat pitch) and super-spacious Even More Legroom seats. JetBlue is also America’s first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue’s control. Visit http://www.jetblue.com/promise for details. JetBlue serves 64 cities with more than 700 daily flights. Later this year JetBlue plans to introduce service to Anchorage, Alaska, and Martha’s Vineyard, Mass. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For information call +1 800 538 2583 from the U.S.A., TTY/TDD +1 800 336 5530, or visit http://www.jetblue.com.

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