[PC, PS3, X360] Mass Effect 3 Marketing Stunt is Out of this World

[PC, PS3, X360] Mass Effect 3 Marketing Stunt is Out of this World

The excruciating wait for one of the biggest games of the year will continue for another three weeks for most of us, but a very lucky few will be able to get their hands on the full version of Mass Effect 3 before then thanks to a unique marketing ploy by Electronic Arts. Next week, the publisher will literally be launching copies of the game into space using weather balloons that will be released from New York, San Francisco, Las Vegas, Berlin, London, and Paris. Each copy of the game has a GPS tracking device attached to it that people can track on masseffect.com to find where the games will land on their return to Earth.

Finders become keepers and will get to enjoy the game in its entirety well in advance of the game's March 6 release date. Until then you'll have to get your ME3 fix with the recently-released demo available for download on Xbox Live, PlayStation Network, and PC.

Written by: Mike Glubish

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