Angry Birds wins a prize for making money through merchandising

by Jessica Conditt on Feb 14th 2012 2:30AM

Rovio, the people sprinkling stale bread behind Angry Birds, received the Property of the Year prize at the 12th annual Toy of the Year awards (yeah, that's totally a thing). Rovio won based on the massive amount of Angry Birds physical merchandise it's released over the past two years, which includes plush toys, backpacks, clothing, phone cases and bacon. OK, not bacon, but Rovio has branded almost every other item imaginable.

"Our physical goods business has great momentum just now," Ville Heijari, Rovio's VP of franchise development, told Develop. "It's especially interesting to see many app and social game devs emulate the merchandising strategy that Rovio has been pushing with Angry Birds for the last two years."

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